Brand Guidelines

This is a guide to the design elements that make up the Stockton Mortgage identity. It includes advice, templates, and sample executions that demonstrate how to bring our brand to life.

Logos

Primary Logo

This logo is the foundation of the Stockton Mortgage brand. It is a solid foundation that inspires trust.

Center-Aligned Logo

Symbol
Clear Space

Always keep a standard amount of clear space around the logo, measured by the symbol.

Improper Uses
1. Do not stretch or skew the logo.
2. Do not remove elements of
the logo.
3. Do not color parts of the logo.
4. Do not rotate the logo.
5. Do not add elements to the logo.
6. Do not outline the logo.
7. Do not remove pieces of the logo.
8. Do not add drop shadows to
the logo.

Colors

Our Colors

Color has enduring emotional appeal. The Stockton Mortgage color palette contains a range of blues and a bright yellow. By pairing the colors consistently, you can reinforce brand recognition.

Stockton Blue
Pantone 285
CMYK 90 / 48 / 0 / 0
HEX #09579D

Dark Blue
Pantone 2168
CMYK 91 / 44 / 30 / 57
HEX #0B293A

Yellow
Pantone 1225
CMYK 0 / 19 / 79 / 0
HEX #F5B83C

Color Definitions

Color works differently in print than on screen, so you’ll need different color codes for each.

Pantone (PMS)
The Pantone system is used for precise color matching – you can give a Pantone reference to any printer, anywhere, and they’ll print the exact same color.

CMYK (Cyan/Magenta/Yellow/Black)
The print files will be delivered in CMYK color mode, which is suitable for commercial full color and everyday printing.

Note: If you try placing a CMYK file into a Microsoft Office program and the image doesn’t display correctly, try the RGB version.

HEX (Hexadecimal)
This six digit code is associated with websites, viewed on a screen, and refers back to the RGB color.

Typography

Brand Typefaces

Fonts express as much as words. They convey feeling, establishing a consistent and ownable visual language for Stockton Mortgage.

Use the Cambon and Messina font families for all of your typographic needs.

Headlines

Headlines are set in Cambon Bold.

Subheading

Subheadings are set in Cambon Demi.

Body Copy

Body copy is set in Messina Sans Regular.

Photography

Office Photography

Photography should be bright and inviting. It should show real Stockton Mortgage employees when possible. When sourcing stock photos, avoid photos that appear staged. We want photography to show that there’s a group of warm and friendly people here to make your life easier.

Portrait Photography

Portrait photography should be consistently lit and sized. Subjects should wear solid colors and avoid patterns. 

Collateral

Business Card Template

Use this template when making standard 3.5” x 2” business cards.

Envelope Template

Use this template when making #10(4.125 x 9.5) envelopes.

General Yard Signs

Use this template when making yard signs.

Loan Officer Yard Signs

Use this template when making loan officer specific yard signs.

General Billboards

Use this template when making billboards.

Loan Officer Billboards

Use this template when making loan officer specific billboards.

Standard Folder

Use this template when making standard folders.

Logo Animation

This video introduces the new Stockton Mortgage logo. 

Social Media Assets

Use these images on all Stockton Mortgage social media platforms.

Thank you.

Questions?

Anthony Whiteside
VP, Director of Technology and Marketing
awhiteside@amcapproved.com
(502) 227 1100